Bulletproof is a functional nutrition company that reimagines nutrition with science-backed and thoughtfully sourced ingredients. Founded by Dave Asprey in 2011, it gained popularity with Bulletproof Coffee, a blend of coffee, MCT oil, and grass-fed butter, promoting sustained energy and holistic wellness. The company offers a range of products including enhanced coffees, supplements, and snacks, all made with high-quality, clean ingredients. Bulletproof differentiates itself through its rigorous ingredient selection, focus on mind-body nutrition, and commitment to uncompromising quality, making it a leader in the wellness market.