Disruptive
Care
Consumer
Connection &Marketing & Ad Operations Manager
WaitWhat
Marketing & Communications, Operations
United States · Remote
Posted on Mar 7, 2025
WaitWhat is creating the most valuable independent portfolio of premium content IP that elevates human potential in the workplace. Downloaded more than 130 million times, WaitWhat’s media properties have defined new genres in the areas of business (Masters of Scale with Reid Hoffman and Rapid Response with Bob Safian) and technology (Pioneers of AI with Rana el Kaliouby). In everything WaitWhat creates, it aims to share hard-won wisdom from the most iconic people of today, to newer voices at the forefront of innovation, sparking curiosity and helping us live at the top of our potential. WaitWhat’s approach to content is unique in the industry, with a passion for inventing new business models and building inventive partnerships.
About The Role
The Marketing and Ad Operations Manager at WaitWhat will oversee our marketing technology stack, optimize workflows, analyze network insights and build scalable processes. As a key member of our dynamic team, you’ll balance data-driven thinking with hands-on execution—designing sophisticated workflows, implementing advanced audience segmentation, managing audio and video ad campaigns, and supporting integrated marketing initiatives. The ideal candidate thrives in a fast-paced startup environment, excels in project management, and has a strong technical background. Attention to detail, problem-solving skills, and the ability to navigate ambiguity with precision will be critical to success in this role.
Responsibilities
Marketing Technology Management:
- Oversee and optimize the marketing tech stack (e.g., CRM, email, analytics tools) for seamless integration and cross-platform functionality
- Collaborate with Marketing, Content and Alliances teams to identify opportunities to implement new tools, technologies and workflows to streamline processes
- Provide training and support to ensure team members can leverage marketing tools, technologies, and best practices effectively
Data Analysis and Reporting:
- Analyze podcast listenership and network audience data to uncover insights on retention, growth opportunities, and campaign performance
- Build models, dashboards and reporting frameworks to track and optimize key marketing KPIs, including CAC, ROI, LTV, engagement and conversion, across multiple channels
- Deliver up-to-date, data-driven insights for key stakeholder deliverables, including pitch decks and campaign wrap reports
- Develop attribution models to better understand the impact of various marketing channels
Lifecycle Marketing Management:
- Develop data-driven communication workflows to engage users at key lifecycle stages and improve retention
- Implement audience segmentation for personalized marketing outreach, including event invitations
- Refine marketing operations processes by identifying and improving inefficiencies
- Leverage A/B testing and performance data to refine messaging and automation
Ad Campaign Management:
- Manage audio and video ad distribution across channels, ensuring campaigns meet KPIs
- Track and report on key metrics (e.g., impressions, conversion rates) to optimize performance
- Implement best practices for campaign execution, tracking, and optimization
Requirements
- Minimum 5 years experience in marketing operations or a related role, with a focus on process optimization and automation
- Experience with marketing technology platforms such as HubSpot, Salesforce, Marketo, Blaze, Triton Digital, Art19, Sprout Social, YouTube, and Google Analytics, including hands-on management of integrations and workflows (while expertise in every platform isn't required, strong proficiency in multiple is essential)
- Strong analytical skills with experience in data segmentation, reporting, and dashboard creation to drive data-informed marketing strategies
- Proven ability to design and implement logic-based workflows and automated email nurtures to enhance audience engagement and conversion
- Exceptional project management and organizational skills, with the ability to communicate effectively across teams and stakeholders
- Ability to thrive in fast-paced, entrepreneurial environments, demonstrating adaptability, collaboration and problem-solving skills
The final salary for this position will depend on various factors, including the candidate's experience, skills, qualifications, and geographical location, as well as internal equity and market considerations. Please note that salary ranges are periodically reviewed and may be adjusted based on evolving business needs or changes in market conditions.
We are a fully distributed team working across the US, with a concentration of colleagues that gather regularly in LA and NYC. We are open to hiring anywhere in the US. We offer wellness benefits, including Medical, Dental, and Vision Insurance, disability and life Insurance, and a flexible PTO policy among other perks. We’re an anti-racist organization, committed to equity and diversity of all kinds — on our team, among our investors, and as represented on our media properties. Kindness and honesty are hallmarks of our culture and critical filters in our hiring process.