Disruptive
Care
Consumer
Connection &Senior Manager, Client Marketing
Twin Health
Twin Health
At Twin Health, we empower people to reverse, prevent and improve chronic metabolic diseases. Twin Health invented The Whole Body Digital Twin™ , a dynamic representation of each individual’s unique metabolism, built from thousands of data points collected daily via non-invasive sensors and self-reported preferences. The Whole Body Digital Twin delivers a new standard of care, empowering physicians and patients to make personalized data-driven decisions.
Working here
Our team is passionate, talented, and driven by our purpose to improve the health and happiness of our members. Our culture empowers each Twin to do what’s needed to create impact for our members, partners, and our company, and enjoy their experience at work. Twin Health was awarded Innovator of the Year by Employer Health Innovation Roundtable (EHIR) (out of 358 companies), named to the 2021 CB Insights Digital Health 150, and recognized by Built In's 2022 Best Places To Work Awards. Twin Health has the backing of leading venture capital funds including ICONIQ Growth, Sequoia, and Sofina, enabling us to scale services in the U.S. and globally and help solve the global chronic metabolic disease health crisis. We have recently announced broad and growing partnerships with premier employers, such as Blackstone and Berkshire Hathaway. We are building the company you always wished you worked for. Join us in revolutionizing healthcare and building the most impactful digital health company in the world!
Excited to join us and do your part in improving people’s health and happiness?
Opportunity
We are seeking a Senior Manager, Client Marketing to drive member registration, activation, and business growth across our health plan clients. In this role, you’ll lead the development and execution of high-impact, multi-channel marketing programs across plan-owned and employer-facing channels. You’ll contribute to strategy by identifying opportunities, shaping campaign approaches, and building scalable, repeatable programs.
Success in this role requires a balance of strategic thinking, hands-on execution, and strong cross-functional collaboration. You’ll work closely with teams across Sales, Clinical, Implementation, client Success, Lifecycle Marketing, and Data to deliver high-impact, seamless launches and optimized campaigns in a complex, multi-stakeholder ecosystem.
Responsibilities
client Engagement & Campaign Execution
- Develop client marketing strategies that drive maximum engagement through both plan-owned and employer-facing channels.
- Execute marketing campaigns across email, direct mail, SMS, webinars, events, newsletters, and referral programs.
- Serve as the day-to-day marketing point of contact for clients.
- Support onboarding and implementation of marketing access for new launches and client expansions.
Campaign Management & Optimization
- Support the development of marketing playbooks and channel guidelines.
- Manage a repeatable, scalable campaign execution process to reduce custom work and improve efficiency.
- Track performance across channels, analyze results, and apply insights to optimize future campaigns.
- Enable internal teams with documentation, campaign calendars, and client-specific insights.
Data & Compliance Integration
- client with Data Engineering and Clinical Ops to ensure campaign data is accurate, accessible, and actionable.
- Ensure marketing compliance in collaboration with Clinical and Partner Experience teams.
Qualifications
- 5–7 years of experience in B2B2C marketing, with at least 3 years focused on health plans required.
- Proven track record executing cross-channel campaigns in complex client ecosystems.
- Strong organizational and project management skills; ability to manage multiple campaigns at once.
- Skilled in client communication, internal alignment, and campaign enablement.
- Analytical mindset; able to interpret performance data and drive optimization.
- Familiarity with Salesforce, Lightdash, and other marketing/data tools preferred.
- Excellent written and verbal communication skills.
- Comfortable in a fast-paced, high-growth, mission-driven environment.