Disruptive
Care
Consumer
Connection &Director of Product Marketing
Twin Health
Twin Health
At Twin Health, we empower people to reverse, prevent and improve chronic metabolic diseases. Twin Health invented The Whole Body Digital Twin™ , a dynamic representation of each individual’s unique metabolism, built from thousands of data points collected daily via non-invasive sensors and self-reported preferences. The Whole Body Digital Twin delivers a new standard of care, empowering physicians and patients to make personalized data-driven decisions.
Working here
Our team is passionate, talented, and driven by our purpose to improve the health and happiness of our members. Our culture empowers each Twin to do what’s needed to create impact for our members, partners, and our company, and enjoy their experience at work. Twin Health was awarded Innovator of the Year by Employer Health Innovation Roundtable (EHIR) (out of 358 companies), named to the 2021 CB Insights Digital Health 150, and recognized by Built In's 2022 Best Places To Work Awards. Twin Health has the backing of leading venture capital funds including ICONIQ Growth, Sequoia, and Sofina, enabling us to scale services in the U.S. and globally and help solve the global chronic metabolic disease health crisis. We have recently announced broad and growing partnerships with premier employers, such as Blackstone and Berkshire Hathaway. We are building the company you always wished you worked for. Join us in revolutionizing healthcare and building the most impactful digital health company in the world!
Excited to join us and do your part in improving people’s health and happiness?
Opportunity
We are looking for an experienced individual to be our very first Product Marketing leader!
Reporting directly to the Chief Product Officer (CPO), you will own the end-to-end strategy for messaging, positioning, and go-to-market execution for our flagship Type 2 Diabetes and Healthy Weight programs. This is a high-impact, cross-functional role that sits at the intersection of Marketing, Analytics, Product Management, and Sales & Client Success.
Key Responsibilities
- Market Intelligence: Own competitive intelligence and market research. Work with Marketing, Analytics, and Commercial to translate clinical outcomes, product features, and differentiators into clear, impactful value propositions.
- Sales Enablement: Craft compelling product narratives that resonate with prospects and clients across employers, brokers, and health plans. Enable sales and client success teams with personas, battlecards, case study selections, and playbooks.
- Go-to-Market Strategy: Partner with Marketing, Analytics, Product Management, and Sales & Client Success to lead go-to-market planning and execution for new product launches, features, and campaigns.
- Strategy & Leadership: Serve as a thought partner to the Product and Growth leadership teams. Use market and client insights to shape roadmap prioritization and long-term positioning.
Qualifications
- Experience: 7–10 years in B2B2C product or partner marketing, ideally within digital health, health plans, or benefits platforms
- This remote opportunity is available to US-based persons. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Compensation and Benefits
The compensation range for this position is $200,000K-$230,000 annually.
In addition, Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin
- A competitive compensation package in line with leading technology companies
- As a remote-friendly company, we are committed to providing opportunities for all who join to further build relationships, increase cross-functional collaboration, and celebrate our accomplishments.
- Opportunity for equity participation
- Unlimited vacation with manager approval
- 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
- 100% Employer-sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
- 401 (k) retirement savings plan