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VP of Marketing

STARFACE

STARFACE

Marketing & Communications
United States · Remote
Posted on Wednesday, April 5, 2023

WHO WE ARE:

Starface is reinventing the way we care for acne-prone skin, as the first complexion brand to combine efficacy and optimism.

Our Mission is changing the conversation around acne. We are here to normalize and destigmatize.

Starface is where complexion meets confidence and authenticity. We take skincare concerns that were once thought of as flaws and translate them into an opportunity for expression.

JOB DESCRIPTION:

Reporting to Starface’s President and General Manager Kara Brothers-Phillips, the VP of Marketing will help build the global brand for the future, driving brand awareness, market share, and overall revenue growth and profitability. The VP of Marketing will be responsible for expanding the brand across all channels of distribution both domestically and internationally, while preserving and enhancing the brand’s equity. We love quirky people who defy convention and welcome that attitude throughout our marketing campaigns and within the organization.

The VP of Marketing will oversee the development and execution of an omnichannel marketing strategy and all aspects of the company’s marketing initiatives, including brand marketing and growth marketing. The ideal candidate will create and deliver fully-integrated marketing programs across retail and direct to consumer channels and own communications and go-to-market strategy to ensure maximum impact, efficiency and alignment across all company functions. At Starface we pride ourselves on being cultural leaders and not followers, and this role will be charged with differentiating the Starface brand in crowded categories.

RESPONSIBLE FOR:

  • Strengthening the brand across all critical elements including brand positioning, brand architecture, messaging, product experience, PR, collaborations, and communication - to have a clear, differentiated, and impactful point of view

  • Working closely with the Founders of the brand, the President, Creative Director, VP Retail and organizational leadership to develop and drive 360 marketing strategy

  • Build, lead, and inspire Brand marketing, Growth, eCommerce, Customer Insights/Customer Experience teams to develop and execute cohesive, successful marketing strategies; ensure organic and paid marketing initiatives are in sync, supporting each other, and driving ROI
  • Establish viral strategic partnerships and collaborations, and develop opportunities to increase awareness and build brand equity

  • Managing multimillion-dollar marketing budget; leveraging financial and analytical rigor to develop a marketing measurement model that allows our executive team to prioritize, allocate, and evaluate use of resources effectively

  • Developing and implementing 360° brand marketing strategies while working with all cross functional teams to ensure success of all product launches and brand initiatives

  • Researching and analyzing economic trends, buying habits and the demographic characteristics of consumers, their tastes and preferences for company products and those of competitors utilizing social listening, our focus group and consumer surveys

  • Gaining and maintain a deep understanding of our customer and community, improve our customer feedback loop, and utilize insights to identify opportunities and inform decision making
  • Leading the development and implementation of Impact at Starface

PROFESSIONAL QUALIFICATIONS:

  • 10+ years of marketing leadership experience for a high growth consumer products, fashion or lifestyle business; experience working with a creative driven brands

  • Product focused marketing background with expertise in marketing within a crowded market; experience with retail marketing a huge plus

  • Outstanding leadership, communication and interpersonal skills

  • A track record of performance excellence meeting targets and objectives within deadlines

  • High emotional intelligence and self-awareness (i.e., low ego), which encourages positive energy, passion, and fun throughout the organization (i.e., leading with a “yes, and” mindset when making decisions)

  • Experience targeting multiple demographics and geographies with sophisticated market segmentation models and creating relevant marketing programs is preferred

  • Strong pulse on current market trends and “cool-factor”; entrepreneurial spirit who is scrappy and fun spirited
  • Enjoy the process of working with Creative teams and having a low ego when collaborating to bring best in class visions to life.
  • Creative and detail-oriented problem solver

  • Preference for quirky people who defy convention

  • Embody the core values of Starface - joyful, resilient, bold, and caring

Salary and Benefits:

  • Remote team
  • Compensation for this role is $185 - $215k depending on experience
  • Current benefits include:
    • Access to high-quality health care options, including 100% coverage for employee and spouse
    • Access to a 401k with 5% employer match
    • 4 weeks of vacation plus 15 paid holidays
    • Maternity, Paternity, and Pet-ternity options
    • Home office stipend

If you need any assistance with your application please contact careers@starfaceworld.com.

Starface is an Equal Opportunity Employer where the spirit of inclusion feeds into everything that we do. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. We believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Starface is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.