Company Description

Overview
SPANX isn’t your average company. We revolutionized an industry by challenging the status quo and putting the customer first. You might know the story: our founder, Sara Blakely, who needed the right thing as a base layer to feel 100% in white pants, so she cut the legs off a pair of tights and Spanx was born. The spark of that origin is the fuel for our future. We grew up in shapewear. But we’ve graduated. For 25 years (yep, we're old enough to rent a car now), we've been experimenting, innovating, and occasionally banging our heads against the drawing board. And we will never stop obsessing about what women who are out there doing their thing deserve. Because we are those women. And we’re honored to create on behalf of us all.

We make elevated essentials with confidence built in. Essentials for layering underneath or wearing out loud, for “just-between-us” and “where'd you get that?” For everything you've got planned (and don't). Because what you put on can change how you show up. And if its' not working for you, it's got no place in your closet. Or on your body. Creating items that’ll make you feel great is a matter of the heart—and the lab. In every Spanx product is technology we design and build to highlight, complement, and form your look, just the way you like it. SPANX design and technology help make sure what you see in the mirror reflects that feeling of feeling your best (you know the feeling?). We are a high-growth, innovative and ambitious company and we are embarking on an exciting trajectory of both digital and international expansion.

About the role
The Manager, Paid Marketing will play a crucial role in driving growth on Spanx.com by driving new customer acquisition and revenue growth through performance-driven media and data-driven decision making. Responsible for the management and optimization of paid media investment, the ideal candidate is someone who can balance both big picture thinking and perfecting the smallest details. This is a collaborative role, requiring close partnership with ecommerce, retention marketing, business intelligence and brand teams as well as various outside digital agencies and vendors.

This role is based in our New York headquarters, requires weekly in-office work Tuesday-Thursday, and reports to the Director of Acquisition.

The annual base salary for this position ranges from $90,000 to $110,000. Actual salary will vary based on a candidate's location, qualifications, skills, and experience.

Job Description

You’ll love it because you will…

• Collaborate on and implement a comprehensive paid media strategy across digital and traditional platforms, including paid social, paid search, and streaming media.
• Oversee the day-to-day management of media campaigns by our digital agency, ensuring they align with business objectives, brand guidelines, and performance goals.
• Collaborate with internal teams and external agencies to execute media plans effectively.
• Manage end-to-end campaign execution, including audience segmentation, bid strategy, creative direction, and performance tracking.
• Own the paid media learning agenda and testing roadmap, including A/B tests across creative, tactics, and ad formats to maximize efficiency.
• Monitor and report on campaign performance, providing insights and recommendations to leadership.
• Use data and analytics to inform future media investments and identify areas for improvement.

Qualifications

We require…

• 5+ years of relevant paid media, digital advertising, and/or performance marketing; fashion or e-commerce experience is preferred.
• Direct experience with paid media channels and platform knowledge (Meta, TikTok etc.); paid social and/or streaming expertise preferred.
• Experience managing a performance marketing budget in the 8-figures.
• Strong analytical skills including Google Analytics, data visualization tools, and attribution modeling, with the ability to translate data into actionable insights.
• Passion for innovation, testing, and staying ahead of digital marketing trends.
• A results-obsessed individual who sets and meets high standards, works in a systematic, methodical and orderly way and consistently achieves project goals.
• A strategic thinker who adopts a broad perspective and demonstrates a proactive approach in addressing challenges and envisioning innovations to drive progress.
• Strong initiative: someone who accepts and tackles demanding goals with enthusiasm.
• Tackles demanding goals enthusiastically; seeks out progressively more difficult assignments and roles; proactively identifies and acts on opportunities and improvement areas; accomplishes work autonomously; strives to outperform others.
• Thinks broadly and considers important issues that impact success today and in the future; develops strategies to achieve critical outcomes; proactively seeks opportunities to introduce change.
• Focuses on understanding and addressing customer needs; sets high standards for work quality and quantity; delivers high productivity in a focused and timely manner; shows commitment to the organization.

Additional Information

Spanx is proud of our continued Progressive People Practices…

• Company Healthcare Plan: $0.00 out of pocket (Employee only benefit)
  Fertility testing and treatment are included in Spanx’s medical plans, even without the diagnosis of infertility.
• Parental Leave Policy: Primary caregiver receives 16 weeks AND will have the option to work a half-time schedule (20 hours per week) for up to four additional weeks with full-time (40 hours per week) pay.
• Mental Health Days: 10 days
• 401K: Matched up to 4% with immediate vesting.
• PTO & Company Holidays: PLUS two full weeks of companywide closures (one in the Summer; one between Christmas and NYE)
• Flex Friday: Year-round half day Fridays!