Role Overview

We are looking for an International Media Co-ordinator to support the planning, coordination, and optimisation of paid media across our international markets – with a primary focus on EMEA (UK, DE, ME) and Japan – and to partner closely with our agencies and retail teams.

This is a co-ordinator‑level role that will:

• Manage the day‑to‑day media strategy and execution for existing Tier 1 markets, across OOH, TV, digital (paid social, search, influencers, programmatic), and retail media.
• Act as the day‑to‑day contact for our agencies and key internal stakeholders, driving the media process from brief through to optimisation and wrap.
• Ensure our existing Tier 1 markets continue to grow in awareness and sales, with a focus on both brand and performance campaigns.

Key Responsibilities

Strategy, Planning & Coordination

• Translate business and brand objectives into clear media briefs for UK, DE, JP, ME. - Support with the development of market‑specific media strategies and plans, working closely with external agency partners and internal departments including retail marketing and creative.
• Ensure plans balance global frameworks with local market realities, particularly across EMEA.
• Collaborate closely with our in-house specialists on channel specific strategies and optimisations.

Campaign Management & Approvals

• Support the end‑to‑end media planning process for Tier 1 markets managing timelines, running structured feedback cycles, and delivering best in class plans. - Partner with the Senior Manager, International Media on final approvals and strategic trade‑offs across markets and channels.
• Oversee in‑campaign optimisation and identify opportunities to shift budget, creative or targeting.

Retail & Partner Media Leadership

• Work closely with the Retail team to
• Shape retailer‑led media strategies and ensure they complement Oura‑branded media.
• Align messaging, timing, and investment between Oura channels and retail partners in EMEA and JP.
• Assess and recommend retail media and retail OOH opportunities in priority markets, based on performance potential and brand fit.

Innovation, Testing & Inbound Opportunities

• Help build and maintain an innovation and testing roadmap for Tier 1 markets:
• Identify opportunities across OOH specials, podcasts, influencers, sponsorships, and new formats.
• Prioritise tests based on expected impact, feasibility, and alignment with broader strategy.
• Manage the evaluation of inbound opportunities:
• Screen and qualify proposals (channels, formats, influencers, publishers).
• Make clear recommendations on where to invest vs pass, with supporting rationale.
• Capture and share test learnings and best practices across markets to inform future planning.

Reporting, Budget Management & Governance

• Manage budget pacing and tracking for existing Tier 1 markets
• Own budget trackers by market, and campaign.
• Reconcile planned vs actual spend with agencies and Finance.
• Lead the creation of succinct performance summaries and insights for:
• Marketing leadership.
• Retail and commercial stakeholders.
• Regional and global media partners.
• Help ensure strong governance across markets:
• Maintain clear documentation of briefs, plans, approvals, and post‑campaign reviews.
• Support consistent frameworks for KPIs, reporting, and optimisation.

Ways of Working

• Provide day‑to‑day support on Tier 1 international markets, with a focus on helping drive sustained growth through deeper analysis and follow‑through.
• Help keep priorities, timelines, and deliverables organised for agencies and internal stakeholders.
• Surface risks, bottlenecks, and questions early so they can be addressed by the Senior Manager or relevant leads.
• Collaborate closely with:
• Senior Manager, International Media – to understand strategy, support prioritisation, and prepare inputs for final sign‑off.
• Global media / growth teams – to help connect local execution and reporting to global campaigns and assets.
• Cross‑functional partners (Retail, Brand, Product Marketing, Regional teams) – to gather inputs, share updates, and support coordinated execution.

Skills & Experience

Must‑haves

• 5 years of media planning/buying experience in ideally both a media agency and in‑house media team.
• Proven international media experience is mandatory, with:
• Hands‑on planning and execution across multiple EMEA markets (especially UK and DE).
• Experience coordinating or activating in at least one of UAE/KSA and/or other priority EMEA markets.
• Strong understanding of multi‑channel media:
• Digital (paid social, search, programmatic, influencers).
• OOH and TV / video.
• Familiarity with retail media or trade‑driving activity.
• Demonstrated ability to own market‑level strategy and plans, not just support tasks:
• Comfortable challenging and shaping agency proposals.
• Able to prioritise trade‑offs across channels and partners.
• Excellent project management and organisation:
• Confident managing multiple markets, campaigns, and stakeholders at once.
• Skilled at keeping trackers, timelines, and documentation tight.
• Strong analytical and Excel/Sheets skills – able to interpret performance data, identify issues/opportunities, and translate into actionable recommendations.
• Clear, concise communication skills:
• Can turn complex inputs into simple, structured guidance for agencies and stakeholders.
• Comfortable presenting recommendations and rationale.
• Comfortable operating in a fast-paced, ever-changing environment and able to adapt plans quickly as priorities shift.

Nice‑to‑haves

• Experience with Japan or APAC markets in addition to EMEA.
• Direct experience working on retail media or with major retailers/marketplaces (e.g., Amazon, key regional partners).
• Experience in influencer/creator‑led media and social‑first campaigns.
• Passion for health, wellness, or consumer tech brands.

Benefits

At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.

What we offer:

• Competitive salary
• An Oura Ring of your own + employee discounts for friends & family
• Flexible working hours and remote working arrangements
• Amazing culture of collaborative and passionate coworkers

If you think this role would be a good fit for you, please apply on April 19th, 2026 the latest.