We’re looking for a strategic, commercially minded marketing leader for the role of Senior Manager, International Commercial Marketing to build and own Oura’s International Commercial Marketing strategy. This role is responsible for shaping how we drive awareness, demand, and partner impact across international markets by aligning commercial priorities, partnerships, brand moments, and retail launches into a cohesive, scalable approach.

This is a highly visible role that sits at the intersection of International Commercial, Partnerships, Brand, and Retail. While this role does not own retail marketing or integrated marketing development, it plays a critical role in partnering closely with those teams to amplify launches, activate strategic partners, and ensure international markets are supported with the right programs, narratives, and co-marketing strategies.

In addition, this role will own co-marketing strategy for Oura’s most strategic international partners, spanning both B2B and consumer partnerships, ensuring marketing efforts are aligned to commercial goals and measurable business outcomes.

This role is ideal for someone who thrives in ambiguity, brings strong global business judgment, and can operate as a strategic connector across teams and regions.

Note that we can not sponsor a visa so you need to have a permanent residence permit or similar to be considered for the role.

What you will do

International Commercial Marketing Strategy

• Build and own the international commercial marketing strategy, with a strong point of view on priority markets across EMEA, GCC, and APAC.
• Align international marketing priorities to commercial goals, partner opportunities, and market-level needs.
• Proactively identify gaps in international strategy or execution and develop clear recommendations to address them.
• Serve as a key strategic voice representing international market needs in broader commercial and marketing planning.

Partner Co-Marketing & Strategic Partnerships

• Own co-marketing strategy for Oura’s largest and most strategic international partners, across both B2B and consumer partnerships.
• Define partner engagement models, co-marketing frameworks, and success criteria tailored to international markets.
• Lead development of integrated co-marketing programs in close partnership with Integrated Marketing, Brand, and Regional teams.
• Act as the primary marketing partner for key international partners, aligning internal stakeholders and external counterparts around shared objectives and KPIs.

Retail & Launch Amplification (Partnered Ownership)

• Partner closely with the Retail team to amplify international retail launches through strategic partners and co-marketing programs.
• Identify opportunities where partnerships can extend the reach, relevance, and impact of retail moments in international markets.
• Ensure alignment between retail launches, partner activations, and international commercial priorities without owning retail execution directly.

Cross-Functional Leadership

• Work closely with the Integrated Marketing Lead, Brand, Product Marketing, Partnerships, Commercial, and Regional teams to ensure alignment and execution.
• Lead strategic initiatives independently, consulting leadership on larger or higher-impact decisions when needed.
• Influence priorities across teams through clear recommendations, strong business rationale, and data-informed decision making.

Measurement, KPIs & Scale

• Define and own international commercial marketing KPIs, ensuring success is measurable and tied to awareness, pipeline, partner performance, and revenue impact.
• Establish clear measurement frameworks that work across diverse international markets and levels of maturity.
• Analyze performance, surface insights, and continuously refine strategy based on results and market signals.
• Build scalable playbooks and best practices that enable repeatable success across regions.

The ideal candidate

• Strategic, commercially oriented marketer with deep experience operating across international markets
• Strong understanding of global market dynamics, particularly across EMEA, GCC, and APAC
• Comfortable prioritizing and making strategic decisions in ambiguous, fast-moving environments
• Experienced working through influence rather than direct ownership
• Confident partnering closely with Retail and Integrated Marketing teams without duplicating ownership
• Strong business acumen with a clear point of view on what drives impact across different regions
• Data-informed and fluent in building KPI frameworks that reflect both global consistency and local nuance
• Clear, confident communicator with senior stakeholders and external partners

We’d love to have you on our team if you have

• 7+ years of experience in international commercial marketing, partner marketing, brand marketing, or product marketing in a high-growth B2B, B2B2C, or consumer tech company
• Proven experience building and owning international marketing strategies across multiple regions
• Demonstrated success driving co-marketing with strategic partners
• Strong experience defining success metrics and KPI structures across global markets
• Ability to balance global strategy with regional realities and constraints
• Experience working closely with commercial, partnerships, and retail teams
• Strong executive presence and stakeholder management skills
• Comfortable with international travel (25-30%) and working across global time zones to support priority markets, partners, and key launches across EMEA, GCC, and APAC.