Senior Manager, International Media
ŌURA
As the holiday season approaches, we want to inform you that response times and the hiring process may be slightly extended due to business team schedules. We truly appreciate your patience and understanding during this period and remain committed to keeping you informed as we review applications. Thank you for considering a role at ŌURA—we look forward to learning more about you!
Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.
Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.
We are expanding globally and looking for an experienced and strategic leader to drive our international media strategy as we grow in new markets worldwide.
Position Overview:
As Senior Manager, International Media, you will develop and execute global media strategies that build awareness, drive acquisition and engagement in key international markets outside of the US. This role is highly cross-functional - you’ll partner with internal Oura teams: integrated and product marketing, international retail teams, ecommerce, marketing operations, and analytics teams, as well as our global media agency. You will be responsible for end-to-end execution, from strategy alignment, to capturing business requirements, to planning, and evaluation of performance against KPIs.
What You Will Do:
- Be responsible for the vision and execution of omnichannel media campaigns across Linear TV, VOD, Podcast/Streaming Audio, Out Of Home, Retail Media Networks, digital and social channels
- Execute flawlessly against local and global strategies driving growth, report on results and recommend next steps on scaling
- Identify new tactics to diversify media mix across broad audiences and international markets
- Conduct regular, extensive experimentation to facilitate rapid learning & application of any insights
- Partner with our Ecomm team to experiment with new landing page content, format, and designs, improving conversion
- Track and analyze performance metrics (CAC, LTV, conversion rates) to maximize ROI and optimize campaigns.
- Manage relationships with our external agency to ensure high-quality performance.
- Work closely with regional cross-functional partners to action on demand/ supply insights and seasonal moments to capitalize on, into campaigns where appropriate