We’re looking for a Brand + Content Strategist to help amplify our brand across every customer touchpoint. You’ll help shape and execute a brand + content strategy that fuels brand love, drives business growth, and champions our mission to help women feel good in their bodies.

This person will help define what Moon Juice talks about, why it matters, and how it comes to life acrossculture, in communities, in partnerships, social, email, founder content, product storytelling, and editorial content, and in real life, and in the moments people actually notice. We are looking for a big thinker with strong taste, sharp instincts, and the ability to turn a brand platform into ideas people can see, feel, share, and talk about. Someone who is deeply plugged into culture, but not chasing trends. Someone who knows how to spot the opening, sharpen the idea, and make it feel unmistakably like us.

We're looking for someone who can bring disparate ideas, channels, and stakeholders together into a cohesive brand + content engine that helps Moon Juice become one of the most distinctive voices in wellness. You can translate complex science into compelling stories + ideas without sacrificing accuracy, and understand that maintaining credibility and trust is core to the Moon Juice brand. They'll translate science education, brand strategy, product truths, cultural insights, and founder expertise into compelling narratives, content franchises, and campaign + activation ideas that make people stop, think, feel, and ultimately engage with the brand. You know how to find the story beneath the product and can take a scientific fact, ingredient mechanism, formulation insight, cultural tension, or founder perspective and turn it into something people actually care about. You have strong taste, curiosity, and a clear point of view. Just as importantly, you understand the responsibility that comes with talking to a highly educated wellness consumer.

This person will also own the brand’s content + cultural brand calendar, but this is not a calendar-management role. It is about creating the ideas that fill it. The content franchises, partnerships, activations, brand moments, experiences, founder-led ideas, surprise-and-delight programs, cultural plays, and real-world expressions that help Moon Juice show up with more point of view , authenticity and energy.

You'll also oversee copywriting across brand voice, brand marketing, and growth, while working cross-functionally with key cross-functional partners. This role is perfect for someone who blends strategic thinking with deep storytelling craft—and who thrives in the fast-paced, mission-driven world of consumer wellness. We're looking for a hybrid: part strategist + part storyteller.

You’re the perfect fit if you are:

• A culturally attuned brand thinker with strong creative instincts and a real point of view.
• A big-idea person who can also take idea all the way through to execution.
• Someone who does not just execute ideas. They concept them, shape them, sharpen them, and bring them to life.
• A strategic doer who can spot a strong idea, make it better, and understand what it takes to move it through an organization.
• Someone with strong taste and a clear instinct for what makes a brand feel relevant, human, useful, and memorable.
• Curious about what people are talking about, sharing, eating, buying, watching, rejecting, and caring about.
• Comfortable moving between cultural insight, creative concepts, partnerships, budgets, timelines, vendors, and execution.
• Collaborative, low-ego, and able to bring people along without overcomplicating the process.
• Someone who understands that brand is not just campaigns. It is how a company behaves, what it chooses to care about, and how it shows up when people aren’t paying attention.

Key Responsibilities

Brand + Cultural Moments

• Help translate the brand platform into real activation - concept and build the brand moments, activations, partnerships, collaborations, creator moments, founder-led moments, community-driven programs, cultural ideas, and real-world experiences that help Moon Juice show up in culture with more relevance, distinction, and point of view.
• Own the brand’s cultural programming calendar as a strategic tool for building awareness, affinity, conversation, and brand meaning.
• Translate business and brand priorities into consumer-facing ideas that feel timely, ownable, useful, and worth talking about.
• Evaluate opportunities through the lens of brand fit, audience relevance/awareness, cultural heat, business value, and whether the idea has a real reason to exist.
• Bring forward ideas that connect Moon Juice to culture in ways that feel natural, not forced. Sharp, not gimmicky. Distinct, not generic. Spot unexpected ways for Moon Juice to show up, then turn those opportunities into ideas that feel simple, sharp, and ownable.
• Identify where Moon Juice has permission to show up and where we can create new permission through creativity, usefulness, and conviction.
• Partner closely with creative, social, PR, growth, retail, product, and CX to make sure brand moments connect across the business and do not live as one-off ideas.
• Track learnings from activations, partnerships, and cultural moments so the team gets sharper over time.
• Help create the operating system for a brand team that moves quickly, thinks creatively, and knows what good looks like.
• Work with project management to create briefs, timelines, recaps, planning documents, and cross-functional workflows that help great ideas move from conversation to execution.

Content Strategy & Editorial Planning

• Develop monthly and seasonal editorial content themes that connect storytelling across social, email, creator, PR, and owned channels
• Build repeatable content franchises, editorial formats, and storytelling frameworks that scale across channels
• Partner with channel leads to bring editorial themes to life in ways that feel native to each channel

Copywriting & Storytelling

• Partner directly with the VP of Brand to codify Moon Juice's tone of voice into a formal editorial style guide — the definitive reference for how the brand sounds across every channel and touchpoint
• Copy write across channels including Email, Social, Product Storytelling, Website,Amazon, Brand Campaigns, Paid Social, and Print (retail signage and other brand assets)
• Develop messaging frameworks, hooks, headlines, and narrative territories
• Own the through-line between brand positioning and executional voice, ensuring consistency across a team of channel owners and copywriters
• Manage a copywriter + serve as the internal authority on voice: reviewing, calibrating, and correcting drift in copy produced across the brand

Qualifications

• 7+ years in brand marketing, content strategy, cultural marketing, integrated marketing or related brand-building roles
• Agency + in-house roles preferred
• A portfolio of culture-led initiatives, activations, partnerships, campaigns, or experiences that earned attention, conversation, press, social engagement, or internal recognition.
• Experience concepting and building culturally relevant brand moments from idea through execution.
• Strong instincts around consumer behavior, culture, content, creators, partnerships, IRL experiences, and what makes people care.
• Experience in health & wellness is a must
• Experience translating scientific concepts and mechanisms of action into consumer-friendly storytelling while maintaining accuracy
• Understands modern culture, media, and how people consume content today
• Experience building content programs, editorial franchises, and brand storytelling ecosystems
• Balances storytelling with performance
• Highly organized and proactive, with the ability to manage multiple work streams, move quickly, and thrive in a fast-paced environment

About Moon Juice

Moon Juice makes next level supplements you can trust and feel. We go to great lengths to ensure the best Source, Dose, Form™ with 100% traceable, potently dosed, and bioavailable ingredients. Bringing the plants, science, and wisdom since 2011.

Please note before applying: Interviewing with Moon Juice may include video and phone interviews, written projects, and/or on-site interviews. We may be unable to follow-up with every applicant. If you are an individual with a disability and need an accommodation in order to apply for a posted job, please contact us at careers@moonjuice.com. Applicants and employees are protected from discrimination under federal law. Moon Juice is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.