Moon Juice is seeking an innovative and collaborative marketing visionary and communications expert to lead our strategies across brand, product, and retail marketing. Reporting to the CEO, the Vice President of Marketing is a critical role at a time of exciting transformation and growth for the brand. This person will have the opportunity to influence and shape the future of how Moon Juice brings its unique approach to wellness and well-being to the world. This person will provide strong leadership and creative energy to Moon Juice’s Marketing team, responsible for invigorating and generating excitement around the brand and amplifying our reach to accelerate growth at a global scale.

The ideal candidate is equally strategic and process-oriented, able to ideate 360 go-to-market plans and oversee the cross-functional collaboration to implement them, step by step. The ideal candidate is also an extremely creative thinker, maintains a high bar for quality, and has an exceptional eye for detail. The successful candidate will create an integrated and consumer-centric communications strategy to be activated across all branded touchpoints scanning products, PR, social media, and retail experiences.

As a member of the senior leadership team, the VP of Marketing must be a positive cultural leader who exhibits confidence balanced with humility and a growth mindset. This person is inclusive, collaborative, and transparent and will build strong relationships at all levels, internally and externally. Excellent communication skills and empathy are a must, and this person should be a proven people leader. This person enjoys being a mentor and has a passion for inspiring, developing, and growing team members across all functions and levels.

Moon Juice HQ is based in Venice, California and requires in-office collaboration 1 – 2 days per week.

Key Responsibilities

• Lead the team responsible for go-to-market strategies, product campaigns, brand communications, PR, social media, influencer, partnerships, community-building, and events.
• Partner closely with the brand founder and the creative director to create and message compelling brand narratives and product storytelling that connect with consumers and inspire engagement with the brand, our mission, and its products.
• Collaborate with cross-functional partners in Product Development, Creative, Digital, Retail, and Sales to synchronize and synergize strategies that reach consumers at various touchpoints along the customer journey inclusive of earned and paid media, retail marketing, and web content.
• Lead the cross-functional team in developing and executing product launch plans. Oversee product launches from concept through post-launch analysis of KPIs to ensure successful market adoption, marketing campaign effectiveness, and ongoing product performance.
• Evaluate consumer feedback, trends, and insights, sales performance data, and market research. Balance data with intuition to recommend the best positioning and messaging for existing and future products. Collaborate with leadership to refine our assortment and pricing strategies to drive the brand mission, maximize profitability, and enhance our value to consumers.
• Partner with Moon Juice’s PR agency to set and drive our PR objectives and strategies and cultivate relationships with media outlets, influencers, and partners.
• Partner with our Sales team to develop and oversee the performance of our marketing programs with wholesale partners to drive brand awareness, traffic, and sales.
• Identify and execute strategic co-branded or talent partnerships to support new product launches, awareness campaigns, or consumer activations. Negotiate and execute contracts.
• Identify and nurture relationships with high-profile individuals who elevate the brand; deploy strategies to leverage their affinity ranging from product seeding to paid and unpaid collabs.
• Grow an authentic community around Moon Juice and identify how to uniquely leverage community-marketing to differentiate the brand and unlock growth.
• Conceptualize and execute brand-building and product launch events.
• Own and continuously manage the marketing budget to maximize ROI. •
• Build, empower, and lead a high-performing marketing team consisting of 4 team members with additional headcount planned for 2024. Set goals, KPIs, and priorities that support the company's broader strategic goals while balancing the needs and bandwidth of the team.

Core Skills and Qualifications

• 15 years of marketing and communications experience in the consumer-branded space, with a minimum of 2 years at the executive level. Experience with a founder-driven brand is a plus.
• An expert in creative marketing and publicity, with a proven track record of ideating and leading innovative marketing campaigns and brand building strategies to achieve ambitious results.
• Global mindset with the ability to generate ideas across multiple platforms and disciplines.
• Deep multi-channel experience in creating and implementing marketing strategies across DTC and third-party ecommerce and brick-and-mortar channels.
• Demonstrated success in launching new products to market for a DTC brand. Experience with expanding to new markets is a plus.
• Strong communication skills – written, presentation, and interpersonal.
• A respected people leader with a passion for team building and career development.
• Exceptional professionalism and collaborative abilities. Positive driving force for unifying cross-functional stakeholders to achieve shared goals.
• A solution-oriented mindset with superior problem-solving skills focused on root causes.
• Thrives in a fast-paced environment and able to manage competing priorities with thoroughness while driving continuous improvements to meet the needs of a high-growth business.
• Deeply committed to wellness and sustainability.

About Moon Juice

• Moon Juice makes next level supplements you can trust and feel. We go to great lengths to ensure the best Source, Dose, FormTM with 100% traceable, potently dosed, and bioavailable ingredients. Bringing the plants, science, and wisdom since 2011.
• Please note before applying: Interviewing with Moon Juice may include video and phone interviews, written projects, and/or on-site interviews. We may be unable to follow-up with every applicant. If you are an individual with a disability and need an accommodation in order to apply for a posted job, please contact us at careers@moonjuice.com. Applicants and employees are protected from discrimination under federal law. Moon Juice is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

The compensation for this position is $190,000-$230,000 per year. The compensation package will also include a range of generous medical, dental, vision and other perks & benefits. Compensation decisions are determined using a variety of job-related factors such as skill set, geographic location, market demands, experience, and education / certifications.