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Director, B2B Event Marketing

Maven Clinic

Maven Clinic

Administration, Marketing & Communications
New York, NY, USA
Posted on Wednesday, May 17, 2023
Maven is the largest virtual clinic for women's and family health, offering continuous, holistic care for fertility and family building through maternity, parenting, pediatrics and menopause. Maven's award-winning digital programs are trusted by leading employers and health plans to reduce costs and drive better maternal health outcomes, as well as enhance DE&I in benefits programs. Founded in 2014 by CEO Kate Ryder, Maven has been recognized as Fast Company's #1 Most Innovative Health Company and has grown to 15 million lives covered. Maven has raised $300 million in funding from leading investors including General Catalyst, Sequoia, Oak HC/FT, Dragoneer Investment Group and Lux Capital.
An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including:
  • TIME 100 Most Influential Companies (2023)
  • CNBC Disruptor 50 List (2022, 2023)
  • Fast Company Most Innovative Companies (2020, 2023)
  • Built Best Places to Work (2023)
  • Fortune Best Workplaces NY (2020, 2021, 2022, 2023)
  • Great Place to Work certified (2020, 2021, 2022, 2023)
  • Fast Company Best Workplaces for Innovators (2022)
  • Built In LGBTQIA+ Advocacy Award (2022)

Maven is looking to bring on a contractor to help oversee and execute on our events strategy. This role is based in New York City and the candidate must be able and willing to travel. Compensation will be a flat rate paid for the duration of the contract.

To make our mission a reality, your skills will be accountable for:

  • Oversee the creation of the annual events (both in-person and virtual) strategy, calendar, and budget. Partnering cross-functionally with key teams across the Growth organization and leadership to set the strategic direction for events and evaluate additional opportunities as they arise.
  • Responsible for the overall management and execution of the events strategy including pre-event planning, resource planning and allocation, post-event follow-up, sales collaboration, measurement, tracking and reporting.
  • Lead the strategic direction across multiple types of events and activations including, but not limited to, industry events and trade shows, sponsored conferences, webinars, ABX roundtables, VIP dinners and experiences to drive brand awareness, lead generation and ultimately pipeline growth.
  • Negotiate event sponsorships to maximize the value of each opportunity for Maven building long term relationships with vendors
  • Procure and manage agencies and/or vendors for all events related logistics including event production, catering, transportation and other support services
  • Manage internal communication, attendance, and training for team members representing Maven at conferences and events
  • Partner with channel leads to oversee pre/post-event cross-platform marketing campaigns to generate attendance and develop qualified marketing leads
  • Oversee the production of custom event materials and communications (signage, invitations, collateral, etc)
  • Develop processes to ensure program quality and a consistent experience for event attendees
  • Manage the events team that currently includes one full-time events manager, contract support and vendors

We’re looking for you to bring:

  • 10+ years of relevant B2B event marketing experience
  • Proven history of collaborating across multiple disciplines to meet event goals (marketing, creative, operations, sales, finance etc.)
  • Ability to create presentations, budgets, run of show documents, etc.
  • Ability to communicate clearly while operating in a fast-paced environment
  • Extensive and proven experience producing in-person events, planning, production, execution and reconciliation
  • Experience in building and scaling large member communities in-person and virtually
  • Highly organized, detail-oriented, with strong project management skills and the ability to prioritize and multitask
  • Strong creative vision with a test and learn mentality
  • Attention to detail
  • Willingness to travel
  • Passion for women’s and family health

Helpful experiences and skills (if you don’t have them, you can learn them with us!):

  • HR benefits marketing
  • Health plan / healthcare / health-tech marketing

At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.

Compensation range: $12,000-14,0000 / month

At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.

Benefits & Perks:

We are reimagining what a supportive workplace looks like, from the inside out. On top of standards such as employer-covered health, dental, and insurance plan options, and generous PTO, we offer an all-of-you, inclusive approach to benefits:

  • Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics.
  • Whole-self care through wellness partnerships
  • Weekly breakfast, lunch, and get-togethers
  • 16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who've been with us at least six months)
  • Udemy, annual professional development stipend, and access to a personal career coach through Maven
  • 401K matching for US-based employees (immediately vesting)

These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits.