Role: Creative Strategist

Description: This is a full-time hybrid role for a Creative Strategist at Grüns. As a Creative Strategist, you will be responsible for day-to-day tasks including creative direction, creative strategy, brand strategy, writing, and research. You will work closely with the entire creative team to develop effective creative campaigns and optimize conversion focused ad creative. This is a fully remote position with U.S.-based hours (PST or EST).

About Grüns:

Grüns is a comprehensive nutrition gummy supplement that contains fruits, vegetables, vitamins, minerals, super mushrooms, antioxidants, adaptogens, and prebiotics. We advertise primarily through Facebook, Instagram, Youtube, and TikTok ads.

Website linked here: gruns.co

What you will do:

• Creative Development: Generate innovative ideas for static, gif, and video ad creatives and develop comprehensive briefs.
• Scriptwriting: Craft compelling scripts for video ads and oversee their production.
• Content Sourcing: Identify and source content from existing assets, internal talent, and external creators.
• Editing Collaboration: Work closely with video editors and designers, leveraging your editing experience to guide the creative process.
• Platform Focus: Develop and optimize ads for Facebook, Instagram, and YouTube, with a strong emphasis on video content.
• Performance Metrics: Focus on metrics like nCAC, CTR, and scroll-stop /thumb stop rate to ensure creatives drive engagement and sales.

Responsibilities include but not limited to:

• Brief engaging and high-converting paid media content
• Work alongside our graphic designers, video editors and videographer
• Review paid analytics to improve results
• Coordinate with influencers to run whitelisted content
• Source talented creators to create the content
• Develop copy and messaging for Email, SMS and Web

Qualifications:

• Creative Direction and Creative Strategy
• Brand Strategy
• Excellent writing skills
• Proficiency in research
• Analytical skills for campaign optimization
• Strong conceptual and problem-solving abilities
• Ability to work independently and collaboratively
• Experience in social media advertising
• Bachelor's degree in Marketing, Advertising, or a related field

Salary: DOE

Application instructions: Please email your resume to anthony@gruns.co with the subject line: Grüns Creative Strategist.