Content Lead Job Description 🐻

• TLDR: you will strategize, create, film, and edit impactful content across organic social and paid.

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Company Description

Grüns gummies come in a portable snack pack of 8 green gummy bears that contain 60+ ingredients including fruits, vegetables, vitamins, minerals, antioxidants, adaptogens, super mushrooms, and prebiotics. Whether you’re running up a mountain or just running late, Grüns goes where you go. It's comprehensive nutrition, made bearable.

Role Description

This is a pivotal, full-time remote role for an in-house Content Lead reporting into the Head of Performance. You will have freedom to create and own the production of high-quality content across Grüns assets on organic social as well as paid social. You will be the primary character in this content, and you will execute full-funnel creation from ideation to content production to editing, sometimes independently but also with the help of internal editors.

• Performance: You will be given clearly defined goals and metrics to hit on organic to ensure you drive a large number of consistent, high-quality views that drive consideration for Grüns gummies.
• Production: You will ideate (with the help of other members) and be responsible for seeing new paid and organic ideas all the way through from ideation to completion. You will have help editing with our internal editors.
• Brand: You are in charge of finding creative ways to message our Brand Identity (that you will help build on and form) in a way that is much more relevant, fresh, interesting, and drives consideration. You will work collaboratively and be supported by the Head of Performance, Head of Brand, and the CEO/founder to do so. We have lots of exciting ideas to share with you!
• Reporting: You will report on key metrics that signal to you which content performed and which didn’t.
• Iterating: Based on insights, you will create hypotheses around performance of our messaging and re-test until we have clearer findings.
• Creating: You will mainly be filming and editing social media content from start to finish, but also film any necessary ad hoc content for paid as a supplement to our current paid content resources.

Who You Are

• You have a sense of humor and don’t get discouraged easily
• You have a pulse on trends — not limited to execution (aka Capcut trends), but more importantly, cultural, psychological, and societal trends.
• You view content through a strategic lens, always asking why something performed well for other creators and brands and how it can be applied to your content.
• You are able to view and analyze content objectively, in both the eyes of a consumer and brand.
• You know how to build a personal brand through content.
• You know how organic content can play a huge impact on overall revenue long-term.
• Excellent written and verbal communication skills.
• High level of attention to detail.
• Can assume responsibility (because we give a lot of freedom!).
• Comfortable in front of a camera.

Benefits

• Health insurance (Medical, Dental, Vision)
• Unlimited Vacation Policy
• Remote work
• Monthly wellness stipend
• Oura Ring 💍
• Free Grüns gummies 🐻
• A fun and fresh manager ;) And a less cool but still really cool rest of the team

The salary for this position will be determined based on factors such as experience, qualifications, and market rates. We are committed to equitable compensation practices and will ensure that the selected candidate receives a fair and competitive offer.