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Senior Analyst, Financial Planning & Analysis



IT, Accounting & Finance
Santa Monica, CA, USA
Posted on Friday, June 7, 2024

About The Company

Gwyneth Paltrow launched goop from her kitchen as a homespun weekly newsletter. It’s grown a lot since then; goop is a lifestyle platform encompassing curated products and content about beauty, wellness, fashion, food, and home. Pioneering the contextual commerce platform, goop allows readers to shop with meaning. goop is one of the rare places on the web where food, shopping, and mindfulness collide—where the ever-evolving intent is to make every choice count. We’re all resource-strapped, so goop hopes to surface the very best experiences, recipes, products, and advice.

About You

You are highly analytical, detail-oriented, and adept at transforming complex data into actionable insights. You possess strong financial modeling skills and are proficient in forecasting and budgeting. Excellent communication skills allow you to convey intricate financial concepts to non-financial stakeholders clearly and effectively. You are a proactive problem-solvers who thrives in fast-paced environments, demonstrating agility and adaptability in response to evolving business needs. With a collaborative mindset, you build strong relationships across departments, driving cross-functional initiatives to achieve organizational goals

About The Role

As the Senior Analyst, FP&A, you will support the Commercial and Finance departments and will serve as a key partner in the development and execution of company growth plans. You will help lead the company’s annual business planning process, monthly reporting and analysis, provide decision support by developing & monitoring companywide metrics, and driving strategic initiatives. This role will report into the Senior Manager, FP&A.

Responsibilities include:

Budgeting, Forecasting & Analysis

  • Lead the monthly sales and profit forecast process for key sales channels and businesses and provide insightful financial analysis of business results against the budget and previous year
  • Support Finance Leadership in the execution of the annual plan, working cross-functionally to collect, understand and review key business needs for the upcoming year
  • Assist accounting on monthly financial close preparation by reviewing key P&L line items to ensure accuracy
  • Support the CFO and senior management with financial analysis, ad-hoc reporting and executive level presentations
  • Maintain and Improve cash forecasting and analysis on a regular basis and find the areas in which cash could be used more efficiently

Decision Support

  • Manage channel and business P&L’s and provide insights and financial data to leadership to ensure optimal performance is reached
  • Analyze current and past trends of key performance indicators (including all areas of the P&L), highlighting trends and analyzing causes of unexpected variances
  • Assist in resource planning, including forecasting the demand for resources, planning for needs, and maximizing the productivity of existing resources
  • Identify key business performance risks, issues, and opportunities on a regular basis and highlight them to management

Business Intelligence & Metrics

  • Serve as point of contact in investigating and evaluating ad hoc business questions
  • Work with the Data and Commercial teams to create reports and BI dashboard to support decision making
  • Understand competitive landscape, including business strategies, cost structures, and key business metrics

Qualifications & Experience

  • 4-6 years of FP&A or Corporate Finance experience
  • Expert at Excel modeling
  • Experience designing and maintaining financial models and reports
  • Strong knowledge of GAAP accounting principles and financial statements
  • Excellent critical thinking and problem-solving skills
  • Highly analytical with the ability to translate large amounts of data and information into strategic and actionable insights and business recommendations.
  • Excellent written and verbal communication skills and ability to communicate financial topics to non-finance people
  • Proven ability to multitask and work with cross-functional teams
  • Experience with BI and Finance tools a plus (NetSuite, Looker, Google Analytics, etc.)
  • Experience in CPG (Beauty, Fashion, Wellness, etc.) a plus but not required


  • Compensation: $85,000 - $100,000 + Equity. This is a full time- time, exempt role. Please note that this range represents the low and high end of the anticipated base salary range for the Los Angeles, CA based position. Goop, in good faith, reasonably expects to pay the position within this salary range. Goop provides the salary range in compliance with all applicable federal, state and local laws. The actual base salary will depend on numerous factors such as: experience, training, knowledge and skills, and if the location of the job changes.
  • Benefits: Generous health benefits package, fertility benefits and paid parental leave.
  • Perks: “goopcation” paid company summer break, generous goop discounts, special offers with brand partners, access to custom lifestyle resources and events, and a beautiful work space in Santa Monica
  • Work Philosophy: At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employee’s growth and development. With our Hybrid Work Policy, we are committed to promoting collaboration, productivity and employee well-being by maximizing the benefits of both in-person and remote work. We are in office Tuesdays and Thursdays, as well as Mondays for those within a 15-mile radius of our Santa Monica office.

goop is an Equal Opportunity Employer. goop does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. All information provided by the applicant is collected, stored and processed in accordance with the terms of our CCPA Notice for Job Candidates. Job Disclosures: No applicant disclosures related to physical requirements or ADA-related considerations are relevant for this role