About You

Join goop's dynamic marketing team and contribute to creating engaging and innovative email marketing campaigns that promote goop’s mission of wellness and holistic living. Be a part of a forward-thinking and cutting-edge lifestyle brand!

About The Role

As a Digital Marketing Specialist at goop, you will be responsible for executing email marketing campaigns through the admin interface of our Email Service Provider (ESP). You will work closely with the marketing team to create and schedule email campaigns, ensuring accurate copy, proper scheduling, and quality assurance of links. You will also work with the graphic design team to implement email templates provided via Figma and ensure consistent branding and visual identity.

Responsibilities Include:

• Create and schedule goop.com's email marketing campaigns through the admin interface of the ESP, including uploading and implementing email templates provided via Figma, inputting copy, and scheduling sends.
• Collaborate with the marketing team to ensure accurate and engaging email copy, including subject lines, body copy, and calls-to-action, in line with goop.com's brand voice and messaging.
• Work with the graphic design team to implement visual elements of email campaigns, ensuring consistent branding and visual identity.
• Conduct quality assurance (QA) checks of email campaigns, including copy and links, to ensure accurate and error-free content.
• Coordinate with cross-functional teams, such as content writers and marketing coordinators, to ensure smooth execution of email campaigns.
• Provide support for ad-hoc email marketing initiatives and campaigns as needed.

Qualifications & Experience

• Bachelor's degree in marketing, communications, or experience in related field.
• Proven experience (2-3 years) in digital marketing, with a focus on email marketing, preferably in the e-commerce or consumer goods industry.
• Proficient in using the admin interface of Email Service Providers (ESPs) like Iterable or Braze, for creating and scheduling email campaigns.
• Familiarity with graphic design tools, such as Figma, for implementing email templates.
• Excellent written and verbal communication skills, with the ability to create engaging email copy.
• Attention to detail and accuracy, with strong quality assurance (QA) skills.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Strong organizational and time-management skills.

FAQ

• Compensation: Competitive Market Rate
• Work Philosophy: At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employee’s growth and development. With our Hybrid Work Policy, we are committed to promoting collaboration, productivity and employee well-being by maximizing the benefits of both in-person and remote work. We are in office Tuesdays and Thursdays, as well as Mondays for those within a 15-mile radius of our Santa Monica office.
• Type of Hire: Contractor. This is not a Full-Time Exempt Staff position. Only contractors and consultants will be considered. Placement agency candidates will not be considered.
• Job Disclosures: No applicant disclosures related to physical requirements or ADA-related considerations are relevant for this role
• Application Requirements: All applicants will be reviewed through Greenhouse submission. Direct submissions to the People Operations Team members will not be reviewed separately.
• Candidate Requirements: Applicant must have US work authorization.