Why this role matters

What you’ll own

• Positioning and messaging: Define clear, differentiated employer-facing narratives and value props tailored to enterprise benefits and people-team stakeholders.
• Sales enablement and content: Deliver high-impact collateral (decks, one-pagers, whitepapers, ROI stories, battlecards) that accelerate deal velocity and improve win rates.
• GTM and launches: Lead GTM for all employer-facing features and updates, aligning with product, sales, enterprise, and benefits-season buying cycles.
• Competitive intelligence: Maintain insights on the employer benefits landscape to guide product priorities and strengthen differentiation.
• Population health: Ensuring the broader healthcare ecosystem understands the impact Function has beyond the individual level and into the value Function can deliver in the broader healthcare ecosystem
• Cross-functional influence: Translate employer and benefits-leader insights into product decisions and partner tightly with Enterprise, Sales, Ops, Product, and the broader organization.
• Business experiments and funnel optimization: Partner with product and GTM teams to test and iterate on messaging, offer packaging, and product experiences that improve lead conversion, member activation, and utilization. Prioritize experiments that unlock new acquisition or conversion inflection points.

Where you’ll collaborate

• Pricing and packaging: Support employer-tier pricing and healthcare packaging strategy.
• Market research: Contribute to insights work with HR/benefits leaders and employer buyers.
• Demand gen support: Provide employer-focused messaging and POV frameworks for integrated marketing programs that support employer awareness and pipeline creation.
• Member Activation Support: Partner with sale and post-sale teams to support launch toolkits, employer communication frameworks, and ongoing engagement messaging.
• Margin enhancement: Partner with sales, finance and growth to build product positioning for premium offerings

What Your Bring

• 5+ years in Product Marketing with strong B2B experience (healthcare, OR wellbeing experience strongly preferred).
• Proven ability to build positioning, messaging, and sales enablement from 0→1.
• Experience tailoring messaging for key decision-makers and influencers within employer organizations.
• Comfortable operating within long, complex enterprise buying cycles tied to benefits planning and open enrollment.
• Strong storyteller able to articulate ROI, population health impact, productivity gains, and employee activation value.
• Effective cross-functional partner who thrives in a fast-paced, ambiguous, startup environment.

Success Looks Like

• Clear, consistent employer-facing positioning adopted across Product, Sales, Enterprise, and Ops teams.
• Sales enablement that drives faster deal cycles, higher win rates, and better pipeline conversion.
• Predictable, well-run GTM motions aligned to employer buying cycles.
• Competitive insights helping shape product strategy and B2B differentiation.
• Messaging, collateral, and product-facing experiments that materially increase B2B MQLs, pipeline conversion, and employee member activations—supported by a clear hypothesis and learnings loop.
• Measurable contribution toward B2B growth targets

What guides us

• We Empower Through Knowledge – Start with data, remove bias, give people power.

• We Make Health Accessible – Design for billions with clarity and simplicity.

• We Are Challenging Norms – Question assumptions, create new models of care.

• We Care on an Individual Level – Deliver insights tailored to each unique member.

How we work together

• Minimal process, maximum ownership. You’ll own projects end-to-end.

• Collaboration by design. Diverse expertise, clear and respectful communication.

• Move fast, sweat the details. We prioritize impact without sacrificing excellence.

• Mission over ego. The work matters more than politics.

What to expect when you join

• First week: Get set up, ship your first change on day one.

• First month: Contribute meaningful work and get a full tour of our systems.

• First 90 days: Own and deliver a project end-to-end, shaping how we scale.

Compensation & benefits

• Competitive salary and equity

• Remote-first, flexible hours

• Comprehensive health and wellness benefits

• Paid parental leave and generous PTO

• Annual budget for growth and equipment

• In-person team offsites

Our commitment