Disruptive
Care
Consumer
Connection &Lifecycle Copywriter
Function Health
Marketing & Communications
United States · Remote
Posted on Jun 25, 2025
Lifecycle Copywriter
US - Remote
Brand
Remote
Full-time
Company Overview:
At Function Health, our mission is to empower individuals to take control of their health. Through our innovative platform, we offer comprehensive health insights through over 160+ lab tests, tracking health changes over time, and providing actionable, easy-to-understand results all made affordable and accessible to everyone.
Our leadership doesn't just talk the talk; they've been at the helm of technological innovation and medical excellence. Led by tech visionaries and the esteemed Dr. Mark Hyman of Cleveland Clinic fame—a 15-time New York Times bestselling author—our team is a dynamic blend of pioneering spirits and medical mavericks. As we gear up for our next phase of growth, we're on the lookout for exceptional talent to join our ranks.
We're calling all innovators, disruptors, and those with a penchant for challenging the status quo to join us. Our technical leadership boasts alumni from the ranks of Google Research, where they spearheaded machine learning initiatives that have been deployed at an unprecedented scale. If you're drawn to the idea of leveraging technology to make a tangible difference in people's lives and have the skills to contribute to a platform that's changing the face of healthcare, Function Health is where you can leave your mark. Let's redefine health care together, one innovation at a time.
Role:
We’re looking for a Lifecycle Copywriter to join our rapidly growing consumer health tech startup on the Brand/Creative team. The Lifecycle Copywriter crafts clear, concise, and action-driven messaging across email, push, and SMS channels. They ensure every message—from onboarding flows to renewal reminders—is optimized for engagement, balancing urgency, personalization, and Function’s authoritative tone. Their work focuses on keeping communications informative yet compelling, making every interaction feel intentional and valuable.
This role is best suited for those energized by fast-paced environments, excited to build in a high-growth setting, and deeply motivated by our mission at Function. If you're looking for meaningful challenges, dynamic work, and the opportunity to make a real impact—we’d love to meet you.
Key Responsibilities:
- Crafts clear, concise, and action-driven messaging across email, push, and SMS channels.
- Ensure every message—from onboarding flows to renewal reminders—is optimized for engagement, balancing urgency, personalization, and Function’s authoritative tone.
- Collaborate with designers, project managers, creative leadership, and other stakeholders across the business to deliver world-class, high-craft creative work that delivers on Function’s mission and brand.
- Ensure messaging reflects brand voice and values consistently across all lifecycle touch-points.
Qualifications/Skills:
- 5+ years of copywriting experience at agencies and/or high-craft brands. Experience ideally at a high-growth DTC or health-tech company is a plus.
- Bachelor's degree or equivalent in English, Creative Writing, Communications, or related field.
- Experience working in Figma.
- Strong collaboration skills — able to work cross-functionally with growth, design, product, and data teams to bring messaging to life.
- Highly organized, with the ability to manage multiple campaigns, and deadlines.
- Passion for Function Health’s mission to empower people through proactive, data-driven health insights.
To be a strong fit, you embody our Core Values:
- Ruthless Prioritization:
- We don’t let perfect get in the way of progress.
- We move quickly to drive value, not perfection.
- We prioritize what drives impact.
- We never compromise on standards of excellence.
- Member-First, Always:
- We design and deliver like we’re caring for someone we love.
- We create calendar, actionable, human experience.
- We prioritize responsiveness, peace of mine, and outcomes.
- We empower members with truth, clarity, and care.
- One Team, Moving Fast:
- We are aligned in purpose, prioritization, and speed.
- We gather diverse perspectives to make informed decisions.
- We clear paths for each other and move fast together.
- We communicate clearly and respectfully, rallying around shared goals.
- Radical Ownership, Relentless Execution:
- We don’t just ship– we own outcomes and drive results.
- We act with urgency and precision
- We anticipate, initiate, and follow through.
- We meet challenges with grit and pragmatism.
- We embrace new tech to deliver better outcomes.
- Mission Over Ego:
- We are ruthlessly aligned to our meission– and leave ego at the door.
- We disagree and commit.
- We don't tolerate politics or withholding information.
- We operate with honesty, transparency, and respect.
- Sustained Integrity in Every Detail:
- We earn trust by obsessing over accuracy, quality, and clarity in everything we do.
- We prioritize clinical precision– data must be right.
- We sweat the details because outcomes depend on them.
Why You'll Love Working With Us:
We value our team at Function and offer a competitive salary and benefits package, flexible working hours, and a dynamic work environment where creativity and innovation are encouraged. If you are a highly motivated and experienced individual who is passionate about using technology to improve people’s lives, we would love to hear from you.
Join the Function Health team and become a part of our mission to revolutionize healthcare. Work with us to make a difference in the lives of thousands, ensuring a healthier future for all. Discover more about us and how we're changing the face of healthcare at Function Health.
At Function, we celebrate diversity and are committed to building an inclusive and equitable workforce. We are proud to be an equal opportunity employer and do not discriminate based on race, color, religion, sex (including gender identity and sexual orientation), national origin, age, disability, veteran status, marital status, ancestry, or any other characteristic protected by applicable law.
First name *
Last name *
Email *
LinkedIn URL
Phone number *
Location *
Resume *
Click to upload or drag and drop here
Cover letter
Click to upload or drag and drop here
Were you referred for this position? If so, by whom? *
Are you authorized to work in the country where the position is located without requiring sponsorship for a work visa now or in the future? If you are currently located outside the U.S., please note that we will hire as a contractor.
Voluntary Self-Identification
To comply with government reporting requirements, we invite candidates to participate in the self-identification survey below. Your completion of this form is entirely optional, and your decision will neither influence the hiring process nor any subsequent stages. Any information you choose to share will be kept confidential and stored in a secure file. As outlined in our Equal Employment Opportunity policy, we uphold a commitment to non-discrimination based on any protected group status specified in applicable laws.
Gender
Race
Race and ethnicity descriptions
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
By applying you agree to Gem's terms and privacy policy.
Save your info to apply to other roles faster & help employers reach you.
Req ID: R133