Disruptive
Care
Consumer
Connection &Lead Media Buyer
Function Health
This job is no longer accepting applications
See open jobs at Function Health.See open jobs similar to "Lead Media Buyer" Able Partners.Marketing & Communications, Accounting & Finance
United States · Remote
Posted on Mar 26, 2025
Lead Media Buyer
US - Remote
Marketing
Remote
Full-time
Company Overview:
Function was founded with a singular focus: empower you to live 100 healthy years. We’re doing that by using the best available technology to make sure people don't suffer or die a preventable death. Function has been recognized as one of Fast Company’s Most Innovative Companies of 2024 and is venture-backed by Andreessen Horowitz (a16z).
Hundreds of thousands of members have joined Function to take control of their health. We are growing our team and seeking out world-class talent that deeply believes in our mission to positively impact global health and have a relentless bias toward action and a growth mindset. Function fosters a collaborative and dynamic environment where, every day, we are building the future.
Role Overview:
The Lead Media Buyer is responsible for executing and scaling performance-driven paid acquisition campaigns across Meta, Google, TikTok, and emerging channels. You will play a critical role in daily campaign management, bid strategy optimization, audience segmentation, and budget allocation to maximize efficiency and scale user growth. This role requires deep expertise in platform mechanics, hands-on campaign execution, and data-driven decision-making.
This role is best suited for those energized by fast-paced environments, excited to build in a high-growth setting, and deeply motivated by our mission at Function. If you're looking for meaningful challenges, dynamic work, and the opportunity to make a real impact—we’d love to meet you.
Key Responsibilities:
- Set up, launch, and manage high-budget paid acquisition campaigns across Meta, Google, TikTok, YouTube, and other digital channels.
- Implement bidding strategies, audience refinements, and funnel optimizations to maximize acquisition and minimize CPA.
- Integrate and activate innovative data strategies to enhance retargeting, lookalike modeling, and conversion tracking.
- Implement automation tools, scripts, and AI-driven optimizations to improve ad delivery and budget management.
- Ensure creative testing insights and partnerships are integrated into paid campaigns.
- Regularly analyze media performance, adjust strategies, and present findings to stakeholders across the company.
- Stay ahead of ad platform algorithm updates, policy changes, and new media buying opportunities.
Qualifications:
- 5+ years of hands-on paid media buying experience, preferably in a DTC subscription or e-commerce business.
- Expertise in Meta Ads, Google Ads, TikTok Ads, and emerging performance marketing platforms.
- Strong understanding of attribution modeling, audience segmentation, and conversion tracking methodologies.
- Proven experience managing large-scale ad budgets while optimizing for efficiency and scale.
- Data-driven mindset with a bias for action—proven ability to make real-time optimizations based on performance data.
- Experience with automation tools (Google Ads scripts, Meta API, automated bidding strategies).
To be a strong fit, you embody our Core Values:
- Ruthless Prioritization:
- We don’t let perfect get in the way of progress.
- We move quickly to drive value, not perfection.
- We prioritize what drives impact.
- We never compromise on standards of excellence.
- Member-First, Always:
- We design and deliver like we’re caring for someone we love.
- We create clear, actionable, human experiences.
- We prioritize responsiveness, peace of mind, and outcomes.
- We empower members with truth, clarity, and care.
- One Team, Moving Fast:
- We are aligned in purpose, prioritization, and speed.
- We gather diverse perspectives to make informed decisions.
- We clear paths for each other and move fast together.
- We communicate clearly and respectfully, rallying around shared goals.
- Radical Ownership, Relentless Execution:
- We don’t just ship—we own outcomes and drive results.
- We act with urgency and precision.
- We anticipate, initiate, and follow through.
- We meet challenges with grit and pragmatism.
- We embrace new tech to deliver better outcomes.
- Mission Over Ego:
- We are ruthlessly aligned to our mission—and leave ego at the door.
- We disagree and commit.
- We don't tolerate politics or withholding information.
- We operate with honesty, transparency, and respect.
- Sustained Integrity in Every Detail:
- We earn trust by obsessing over accuracy, quality, and clarity in everything we do.
- We prioritize clinical precision—data must be right.
- We sweat the details because outcomes depend on them.
Why You'll Love Working With Us:
We value our team at Function and offer a competitive salary and benefits package, flexible working hours, and a dynamic work environment where creativity and innovation are encouraged. If you are a highly motivated and experienced individual who is passionate about using technology to improve people’s lives, we would love to hear from you.
Join the Function Health team and become a part of our mission to revolutionize healthcare. Work with us to make a difference in the lives of thousands, ensuring a healthier future for all. Discover more about us and how we're changing the face of healthcare at Function Health.
At Function, we celebrate diversity and are committed to building an inclusive and equitable workforce. We are proud to be an equal opportunity employer and do not discriminate based on race, color, religion, sex (including gender identity and sexual orientation), national origin, age, disability, veteran status, marital status, ancestry, or any other characteristic protected by applicable law.
First name *
Last name *
Email *
LinkedIn URL
Location
Resume *
Click to upload or drag and drop here
Were you referred for this position? If so, by whom? *
Are you authorized to work in the country where the position is located without requiring sponsorship for a work visa now or in the future? If you are currently located outside the U.S., please note that we will hire as a contractor.
Voluntary Self-Identification
To comply with government reporting requirements, we invite candidates to participate in the self-identification survey below. Your completion of this form is entirely optional, and your decision will neither influence the hiring process nor any subsequent stages. Any information you choose to share will be kept confidential and stored in a secure file. As outlined in our Equal Employment Opportunity policy, we uphold a commitment to non-discrimination based on any protected group status specified in applicable laws.
Gender
Race
Race and ethnicity descriptions
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
By applying you agree to Gem's terms and privacy policy.
Save your info to apply to other roles faster & help employers reach you.
Req ID: R59
This job is no longer accepting applications
See open jobs at Function Health.See open jobs similar to "Lead Media Buyer" Able Partners.