<div><div> <div> <span>Function was founded with a singular focus: empower you to live 100 healthy years. We’re doing that by using the best available technology to make sure people don't suffer or die a preventable death. Function has been recognized as one of </span><a href="https://www.fastcompany.com/91040051/function-health-most-innovative-companies-2024" target="_blank">Fast Company’s Most Innovative Companies of 2024</a><span> and is venture-backed by </span><a href="https://a16z.com/announcement/investing-in-function-health/" target="_blank">Andreessen Horowitz (a16z)</a><span>. 130,000+ members have joined Function to take control of their health. We are growing our team and seeking out world-class talent that deeply believes in our mission to positively impact global health and have a relentless bias toward action and a growth mindset. Function fosters a collaborative and dynamic environment where, every day, we are building the future.</span> </div> <div><br></div> <div><strong>Role Overview:</strong></div> <div><br></div> <div><span>The Growth Strategist will lead creative testing, experimentation, and audience research to optimize paid media performance. This role is responsible for designing structured testing frameworks, generating insights from data, and working cross-functionally to iterate on winning ad creative and messaging. You will collaborate with media buyers, creative teams, and others to refine performance-driven creative strategies and scale successful concepts.</span></div> <div><br></div> <div><strong>Key Responsibilities:</strong></div> <ul> <li><span>Own the creative and audience testing roadmap, continuously iterating on messaging, visuals, and funnel strategies.</span></li> <li><span>Launch and manage select paid media campaigns to validate creative concepts before scaling.</span></li> <li><span>Own the creative experimentation lifecycle and lead the development, execution, and reporting of A/B and multivariate tests across paid media channels (Meta, Google, TikTok, YouTube, Haus etc.).</span></li> <li><span>Partner with media buyers and creative teams to align creative efforts with media buying strategies, ensuring ads are optimized for conversion at scale.</span></li> <li><span>Analyze Performance data, iterate, and use performance data to refine messaging, visuals, and audience targeting strategies; identify winning creative trends.</span></li> <li><span>Leverage data-backed decision making in working with analytics teams to establish benchmarks for creative performance (CTR, CVR, CPA reduction, etc.).</span></li> <li><span>Stay ahead of creative trends, ad platform changes, and emerging media formats to continuously test and improve creative strategies.</span></li> </ul> <div><br></div> <div><strong>Qualifications:</strong></div> <ul> <li><span>4+ years in growth marketing, paid media strategy, or creative optimization, ideally in a DTC, e-commerce, or subscription-based business.</span></li> <li><span>Strong analytical mindset with hands-on experience in A/B testing, CRO (Conversion Rate Optimization), and ad creative experimentation.</span></li> <li><span>Deep familiarity with ad platforms (Meta Ads, Google Ads, TikTok Ads, etc.) and audience segmentation strategies.</span></li> <li><span>Experience working cross-functionally with creative teams, copywriters, and designers to develop high-performing ad creative.</span></li> <li><span>Proven ability to interpret data and translate insights into actionable creative strategies.</span></li> <li><span>Hands-on experience setting up, optimizing, and reporting on paid media campaigns.</span></li> </ul> <div><br></div> <div><strong>To be a strong fit you also need:</strong></div> <div><br></div> <ul> <li> <strong>Bias Toward Action:</strong><span> Demonstrated ability to take initiative, make decisions under uncertainty, and move initiatives forward even in the face of ambiguity. We value individuals who are self-starters and ready to act on opportunities and challenges alike.</span> </li> <li> <strong>Grit: </strong><span>Demonstrates perseverance and passion for long-term goals; resilient in the face of challenges and setbacks.</span> </li> <li> <strong>Entrepreneurial Spirit: </strong><span>Strong adaptability to changing business needs with a knack for building and optimizing processes. Your entrepreneurial mindset will be crucial in navigating the dynamic landscape of our industry, ensuring our platform remains competitive and responsive to user needs.</span> </li> <li> <strong>Communication:</strong><span> Excellent communication skills. Effective communication is vital for cross-functional collaboration and ensuring alignment across our organization.</span> </li> <li> <strong>Remote Work Adaptability:</strong><span> Comfort with remote work environments, demonstrating the ability to stay productive and connected with the team irrespective of physical location.</span> </li> <li> <strong>Continuous Improvement: </strong><span>A willingness to question assumptions and a commitment to continuous improvement. Your openness to feedback and dedication to personal and professional growth will contribute significantly to our collective success.</span> </li> </ul> <div><br></div> <div><span>While the core competencies are essential, we highly value individuals with start-up experience, especially former founders or early hires. This experience indicates a versatile skill set and an ability to thrive in fast-paced, evolving environments.</span></div> <div><br></div> <div><span>Join the Function Health team and become a part of our mission to revolutionize healthcare. Work with us to make a difference in the lives of thousands, ensuring a healthier future for all. Discover more about us and how we're changing the face of healthcare at Function Health.</span></div> <div><br></div> <div> <strong>What is Function’s approach to remote work? </strong><span>Function is 100% remote across the United States, from Austin to New York to San Francisco. We meet up in person on occasion.</span> </div> <div><br></div> <div><span>At Function, we celebrate diversity and are committed to building a diverse and inclusive workforce. As an equal opportunity employer, we do not discriminate on the basis of race, color, gender identity, ancestry, religion, age, sexual orientation, national origin, disability, marital status, Veteran status, or any other occupationally irrelevant criteria.</span></div> <div><br></div> <div><br></div> </div></div>