Disruptive
Care
Consumer
Connection &Associate Director, Brand (6 Month Contract)
Bumble
New York, NY, USA
Posted on Jul 17, 2025
Inclusion at Bumble Inc.
Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.
In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).
We are seeking an experienced and dynamic Associate Director, Brand to join our team for a 6-month maternity leave cover. This is a senior-level position that plays a critical role in shaping and activating our brand across multiple channels including Social Media, Talent and Events. The role reports into our Director of Americas and works closely with our global and regional team.
Social Media Strategy & Execution
- Lead the global social media strategy, ensuring it aligns with overarching brand and business objectives.
- Oversee day-to-day execution of social activity, including always-on and campaign-specific content.
- Manage 1 x direct report responsible for social media management.
- Collaborate cross-functionally with teams across PR, Growth, Product Marketing, and Creative to align plans and deliver integrated social campaigns.
- Monitor performance, optimize content strategy, and stay ahead of cultural and platform trends.
Talent Management
- Lead high profile talent strategy in collaboration with E-Team leads across Marketing, Comms and Product.
- Coordinate plans and strategy with key stakeholders and their teams, project manage key timelines and manage contracts/ finance.
- Manage external talent agencies and partners to execute high profile talent strategy.
- Manage agencies to procure celebrity talent for campaigns/ activations where needed.
Event Strategy & Execution
- Lead the brand strategy for major consumer-facing events that drive buzz, engagement, and earned media.
- Define the creative vision, programming direction, and talent involvement for events in collaboration with the Director of Experiential.
- Manage relationships with external event agencies, vendors, and key partners to ensure seamless execution and delivery.
- Collaborate with internal stakeholders including comms, creative, partnerships, and legal to ensure cross-functional alignment.
About You
- Significant experience in brand marketing roles, ideally in lifestyle, entertainment, consumer tech, or media.
- Strong expertise in social media and talent marketing, including people management.
- Proven ability to lead large-scale event programs and collaborate with cross-functional stakeholders.
- Experience managing agency partners and working across multiple markets and time zones.
- Strong communicator, relationship builder, and strategic thinker with excellent organizational skills.
- Comfortable balancing high-level strategic thinking with hands-on execution.
About Us
Bumble Inc. is the parent company of Bumble, Badoo, Bumble For Friends, and Geneva. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date), friendship (Bumble For Friends) and professional networking (Bumble Bizz). Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products. Bumble For Friends is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections. Geneva is a group and community app for people to connect based on shared interests.