We strongly encourage people of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. Bumble is an equal opportunity employer and welcomes everyone to our team. If you need reasonable adjustments at any point in the application or interview process, please let us know.

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Bumble Inc. the parent company of Bumble, Bumble BFF, Badoo, Fruitz and Official, is looking for a savvy, culturally connected Senior Global Influencer Marketing Manager.

Focused on Badoo, a pioneer in modern dating and one of the world’s most downloaded dating apps, this role will be based in London and be part of the Brand Marketing and Communications team - reporting directly into the Senior Director of Global Marketing and Communications.

Your remit will focus on driving awareness and consideration of the Badoo brand through influencer-led campaigns, globally. Campaigns that are culturally relevant, creatively brilliant, and effectively help Badoo achieve its brand mission.

The Badoo Brand Marketing and Communications team is extremely ambitious, energetic and results obsessed. We are looking for someone that is passionate about the value of influence, has deep knowledge of the space, tools, risks and opportunities to create enviably effective campaigns. Campaigns that drive conversation, that talent wants to be a part of, and that the team can be proud of.

It’s a really exciting time for Badoo following a rigorous period of strategic development for our brand and product. The successful candidate will be joining at a time of positive change and opportunity to own and define an entirely new approach for a very new Badoo!

What you'll do

• Build a global influencer strategy and approach guiding on the most effective tools to identity, recruit, execute and measure influencer marketing success

• Work cross-functionally across our marketing, comms and product teams to stand every influencer campaign up for maximum success

• Develop creative influencer and digital ideas across multiple markets, cultures and social platforms as part of an effective content strategy

• Apply critical thinking to influencer campaign support plans to ensure content is connected to broader marketing plans and is focused on the right metrics to help us achieve our goals

• Collaboration with the localisation team to ensure all content resonates in the markets it is utilised

• Brand reputation and issues management related to influencer outputs and broader social media impact

• Senior counsel and expertise on the latest influencer marketing news, approaches, trends, tools and approaches

• Oversight and management of paid social influencer related products and tools across all major platforms (TikTok, Meta, Snap), including objective setting and performance projections

• Management of talent negotiations, required suppliers, contracts, payment and deliverables

• Support of user acquisition focused influencer marketing content, identifying and implementing efficiencies between recruited talent and their potential to deliver brand and performance objectives

Experience We Are Looking For

• Minimum 8+ years experience in an agency or in-house influencer marketing role

• Excellent communications skills with a superb command of English verbally and written

• Seasoned experience in developing influencer marketing strategies that consider platform roles, tiers of influence and how different strategies achieve different goals

• Ability to form strong talent and talent agency relationships

• Experience in both brand-led and performance-led influencer initiatives

• Track record of integrating influencer marketing into multi-channel 360 marketing campaigns

• Solid understanding of the nuances of influencer deals among major established and emerging social media platforms

• Ability to speak multiple languages a plus

About You

• You are comfortable in a fast-paced environment where you communicate daily with world-class talent from our global teams, including: brand marketing, PR, partnerships, product, revenue, corporate comms and creative studio

• You are positive and committed with a 'can-do' attitude and a flexible approach

• You support Bumble Inc.’s values of kindness, honesty, inclusivity, accountability and growth

• You have a love of influencer content and showcase a keen sense of trends, current events and pop culture

• You engage in projects with a sense of urgency

• You possess strong attention to detail and organisational skills with excellent communication, presentation, management, and interpersonal skills

• You are a strong communicator and relationship builder

• You are a self-starter: you thrive on taking ownership of initiatives with limited oversight

• You have excellent time management and you know how to manage multiple priorities, breaking large projects into manageable pieces