Disruptive
Care
Consumer
Connection &Director of Social and Integrated Marketing
Blueland
Marketing & Communications
New York, NY, USA
Posted on Nov 9, 2024
Blueland is revolutionizing conventional cleaning and personal care products to eliminate the need for single-use plastic packaging, while prioritizing the planet and people. We believe that we should be able to have a clean home without sacrificing a clean planet and that sustainable choices should be effective, convenient, and affordable. We also believe that businesses need to be reconstructed to consider all stakeholders, not just profit.
We are a science-driven company with a pipeline of proprietary products that started with our cleaning sprays and hand soap (we hold over 40 patents and patents pending worldwide). To date, we’ve already helped divert more than 1 billion single-use plastic bottles from landfills and waterways. We were the 2nd fastest growing direct-to-consumer in 2020, and have built an engaged, passionate community of close to 1M+ person community. We’re proud to be a Certified B Corp - recognized for meeting the highest standards of verified social and environmental performance, transparency, and accountability. We’re also Climate Neutral Certified along with many other certifications that help hold us accountable on our commitments to optimize our products for environmental and human health.
Blueland was featured on the Season 11 premiere of Shark Tank, securing an investment by Kevin O’Leary. Blueland is well-funded by top tier venture capital firms as well as notable investors including Gwyneth Paltrow, Justin Timberlake and founders of Sweetgreen, Thrive Market, Honest Company, Rent the Runway, and Bonobos. We’ve been featured across top tier outlets such as the New York Times, Fast Company, TechCrunch, VOGUE, Wall Street Journal, Inc., and more.
The Role
Blueland is looking for an experienced and dynamic Director of Social and Integrated Marketing to lead our social media, brand partnerships, influencer and creator programs, and media work. This role will be responsible for building out and executing a cohesive, insight-driven marketing strategy that leverages multiple channels to drive brand awareness, engagement, and growth. You will have the opportunity to build the Blueland brand across social platforms, create compelling campaigns, and foster relationships with partners and influencers to spread our mission. This role reports to the Senior Director of Brand.
Responsibilities:
- Social Media Strategy & Execution:
- Develop and oversee Blueland’s social media strategy across platforms, ensuring consistency in voice, tone, and storytelling, while driving audience growth and optimizing performance
- Lead the social team in creating engaging content that resonates with our audience, drives engagement, and supports business goals
- Analyze social performance and provide actionable insights and recommendations to optimize content and engagement
- Collaborate cross-functionally with teams to ensure key business moments and wins are translated in an engaging way on social
- Identify, evaluate, and manage partnerships that elevate Blueland’s presence, introduce us to new audiences, reinforce our mission, and create meaningful brand stories
- Lead cross-functional collaboration with brand, creative and product teams to develop and execute partnership initiatives
- Develop and manage a comprehensive influencer and creator strategy that amplifies Blueland’s brand story, leverages authentic voices, and drives campaign goals
- Establish and maintain strong relationships with influencers and creators, ensuring long-term advocacy and alignment with Blueland’s values
- Oversee the development and execution of digital and traditional advertising strategies to achieve brand and business objectives
- Manage media planning, buying, and optimization to ensure maximum impact and ROI
- Partner with agencies and internal teams to execute campaigns across social, search, and other media channels
- Own and manage all events, pop-ups and brand initiatives both digitally and IRL
- Develop compelling brand messaging, visuals, and campaigns that communicate the brand’s values and differentiate the brand from competitors
- Partner with the DTC team to build out retention strategies that drive brand loyalty
- Manage two direct reports: Brand Marketing Manager and Social Media Manager
- Be an internal and external culture champion and advocate for the bran
Brand Partnerships:
Influencer & Creator Marketing:
Integrated Media & Brand Marketing:
Team:
Qualifications:
- 7+ years of experience in brand marketing, preferably at a DTC company or advertising agency
- Strong project management skills, with the ability to manage multiple projects simultaneously
- Excellent verbal and written communication skills, with the ability to create compelling brand messaging and narratives
- Experience developing and executing integrated marketing campaigns across all channels, with a focus on digital and social media
- Strong knack for social media and content creation
- Ability to analyze data and use insights to make strategic decisions
- Experience working with cross-functional teams, including product, sales, and creative teams
- Passion for branding, marketing, and staying up-to-date with the latest trends in pop culture
The salary range for this position is $135,000 - $175,000 per year.
We prioritize our planet and our people. In addition to salary compensation, we offer various other benefits to ensure our team members can be their best self, both in and outside of work. Benefits for full time roles include: health benefits, stock options, generous paid time off, paid holidays, paid civic engagement days, paid parental leave, 401k (employee contribution), professional development stipends, remote work reimbursements, various discounts to like-minded companies and more.
At Blueland we believe in order to build a better future and planet, we must advocate for diversity, equity and inclusion. We are proud to have assembled a diverse team and strongly encourage you to apply even if you don’t meet every qualification.