Disruptive
Care
Consumer
Connection &Chief Commercial Officer (CCO)
Blueland
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See open jobs at Blueland.See open jobs similar to "Chief Commercial Officer (CCO)" Able Partners.Operations
New York, NY, USA
Posted on Jul 23, 2024
Blueland is revolutionizing conventional cleaning and personal care products to eliminate the need for single-use plastic packaging, while prioritizing the planet and people. We believe that we should be able to have a clean home without sacrificing a clean planet and that sustainable choices should be effective, convenient, and affordable. We also believe that businesses need to be reconstructed to consider all stakeholders, not just profit.
We are a science-driven company with a pipeline of proprietary products that started with our cleaning sprays and hand soap (we hold over 40 patents and patents pending worldwide). To date, we’ve already helped divert more than 1 billion single-use plastic bottles from landfills and waterways. We were the 2nd fastest growing direct-to-consumer in 2020, and have built an engaged, passionate community of close to 1M+ person community. We’re proud to be a Certified B Corp - recognized for meeting the highest standards of verified social and environmental performance, transparency, and accountability. We’re also Climate Neutral Certified along with many other certifications that help hold us accountable on our commitments to optimize our products for environmental and human health.
Blueland was featured on the Season 11 premiere of Shark Tank, securing an investment by Kevin O’Leary. Blueland is well-funded by top tier venture capital firms as well as notable investors including Gwyneth Paltrow, Justin Timberlake and founders of Sweetgreen, Thrive Market, Honest Company, Rent the Runway, and Bonobos. We’ve been featured across top tier outlets such as the New York Times, Fast Company, TechCrunch, VOGUE, Wall Street Journal, Inc., and more.
The Role
The Chief Commercial Officer (CCO) will drive Blueland’s revenue growth, expand market presence, and shape the overall brand, product, and retail marketing strategy with a focus on spearheading the Company’s disruptive growth in retail. The CCO will architect Blueland’s unique value proposition in the marketplace, positioning the brand as a leader in sustainable cleaning solutions in each product category. The CCO will translate this positioning into a compelling sales narrative as a challenger brand and the foundation for strong retail partnerships to underpin a successful retail strategy. Additionally, the CCO will drive consumer brand awareness, engagement, and sales across all channels through innovative marketing campaigns. The CCO will report directly to the CEO and manage a team of 15 across sales, brand, product marketing, and creative.
Responsibilities:
- Brand Strategy & Positioning: Develop and execute comprehensive brand strategies aligned with Blueland's mission and values, ensuring consistency across all touchpoints. Create compelling brand narratives that resonate with target audiences and differentiate Blueland’s products.
- Product Innovation: Provide strategic input and market insights to shape the product roadmap that will resonate with Blueland’s target audience and enable the brand to win in each category. Implement processes for collecting and synthesizing customer feedback and market insights to inform future product iterations and development efforts.
- Product Marketing: Lead the end-to-end execution of product launches from consumer analytics, market research and customer/retailer engagement to go-to-market planning and post-launch analysis. Develop launch plans that drive excitement and anticipation among consumers, retailers, and other stakeholders.
- Retail Strategy: Develop Blueland’s retail channel, customer, pricing, go-to-market, and product strategy on the shelf, ensuring alignment across channels. Create and own the annual business plans for retail customers to achieve revenue and profitability goals.
- Marketing Campaigns: Partner with the brand and creative team to conceptualize, plan, and execute integrated marketing campaigns that translate Blueland's brand voice and positioning across all products and channels.
- Insights, Analytics, & Performance: Foster a culture rooted in category trends, consumer insights, and analytics. Continuously analyze performance data to identify areas for improvement and implement strategies to optimize results. Establish KPIs to measure the effectiveness of all marketing and sales strategies.
- Team Leadership: Build and mentor a high-performing team, fostering a culture of creativity, collaboration, accountability, and continuous improvement. Champion a culture of creativity and resourcefulness, encouraging the team to think outside the box and leverage limited resources for maximum impact.
Qualifications:
- Seasoned marketing executive track record in strategic brand management and product marketing at a modern CPG brand.
- Strong commercial orientation and track record of effectively leading and/or partnering with Sales and translating brand positioning to impactful retail narratives.
- Innovative thinker adept at developing breakthrough marketing campaigns that resonate across channels.
- Extensive experience in product marketing from research to post-launch analysis, driving consumer adoption.
- Skilled in integrating brand messaging across retail, digital, social, and traditional channels.
- Strong analytical skills with the ability to leverage data and insights to drive decision-making and strategy development.
- Inspirational leader fostering creativity, collaboration, and accountability within marketing teams.
- Entrepreneurial mindset, adaptable to dynamic environments, focused on delivering growth.
- Excellent communicator with persuasive presentation skills, able to articulate strategies effectively.
- Passionate about sustainability, committed to advancing eco-friendly solutions through marketing.
- Deep industry knowledge, staying updated on trends, competition, and market dynamics.
- Results-oriented, setting clear objectives and tracking performance to drive ROI.
- Committed to continuous learning, staying abreast of emerging marketing trends and technologies.
The salary range for this position is $300,000 - $350,000 per year.
We prioritize our planet and our people. In addition to salary compensation, we offer various other benefits to ensure our team members can be their best self, both in and outside of work. Benefits for full time roles include: health benefits, stock options, generous paid time off, paid holidays, paid civic engagement days, paid parental leave, 401k (employee contribution), professional development stipends, remote work reimbursements, various discounts to like-minded companies and more.
At Blueland we believe in order to build a better future and planet, we must advocate for diversity, equity and inclusion. We are proud to have assembled a diverse team and strongly encourage you to apply even if you don’t meet every qualification.
This job is no longer accepting applications
See open jobs at Blueland.See open jobs similar to "Chief Commercial Officer (CCO)" Able Partners.